Our story


  • Financial Health Fellow at Financial Innovation Lab
  • Elifinty selected to participate in 'The Lab' to work closely with the local community to test and build a financial wellbeing proposition.
  • Accepted into the StartupYard Accelerator
  • Elifinty selected to do a 12-week bootcamp to push the boundaries of our product offering. We also clarified the thinking and ideas behind Elifinty and as 'Hope for the Financially at Risk'


  • Press Coverage with Fintech Futures
  • UK personal finance app preps for launch
  • Partnership with Money Advice Service
  • Agreed a content sharing partnership with Money Advice Service to help improve financial wellbeing of the masses.


  • Top50 Vodafone start-up award
  • Recognised as one of the top 50 tech start-ups in the UK looking to 'Boost financial security'.
  • Featured in Humans in Finance magazine
  • CEO Maysam Rizvi featured in 'Humans in Finance' magazine for his work trying to improve the financial landscape for the masses.
  • Finalist — UK Business Angel Investment Awards
  • Selected in the 'Best Women-led investment category', recognising the support and efforts of our first Angel investor Bryony Moore
  • Elifinty's first customer
  • We value all our customers, but our first one is always a little sweeter. NZF, an East London emergency grant organisation, signed with us to bring efficiencies to the grant process for their customers.
  • Crowd Funding — Crowdcube
  • Successful raised funding on the Crowdcube fundraising platform. We were overwhelmed by investor support for our vision of the future.
  • Elifinty become members of Money Advice Liaison Group and AI for Good
  • Our work in using technology to improve financial inclusion rled to membership of 'AI for Good' and Money Advice Liaison Group.
  • Finalist — Singapore Fintech Festival
  • Finalist in the global Singapore Fintech Festival where 20 firms were selected from 200 global fintech companies. Elifinty received a grant from Monetary Authority of Singapore.
  • Press Coverage in Open Banking Expo Magazine
  • Elifinty covered in the Open Banking Expo Magazine's insights section for our work in improving financial resilience of consumers.


  • Press Coverage in 'Tech For Good'
  • Elifinty's unique solution to help people navigate financial challenges covered in 'Tech for Good' magazine on Fintech's great promise.
  • Podcast on ending financial vulnerability
  • Elifinty invited to a podcast to speak with Joe Mardell about Ending Financial Vulnerability with AI.
  • Selected in the FCA & City of London Sandbox
  • Elifinty selected as part of the FCA & City of London Sandbox pilot to develop tools to reduce vulnerability during the pandemic.


  • Partnership announcement with Fair Money Advice
  • Announced partnership with Fair Money Advice to disrupt the debt advice space and change the face of debt support for the masses.

Our organisation

Elifinty is a private limited company that operates under Elifinty Ltd., incorporated on May 2018 in England & Wales reg. 11345938.

The company’s registered address is Kemp House, 156-160 City Road, London EC1V 2NX, United Kingdom.

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