Elifinty named Top Customer Engagement Financial Resilience Platform in the UK
Recognised by Financial Services Review for work on client disengagement in debt advice.
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About us
Nobody should face debt alone
We started Elifinty because the system for getting help with debt asks too much of people at their lowest point. We are a social enterprise, and our measure of success is people free of problem debt.
The team
People who know regulated finance, and the people it serves
Maysam Rizvi
CEO and co-founderFintech and social-impact leader. Leads strategy, partnerships with advice organisations and investment.
SR
Subodh Roche
CTO and co-founderFormer JPMorgan technologist and architect of the EliConnect platform.
Backed by
Impact on Urban Health
Part of Guy's & St Thomas' Foundation, an existing investor in Elifinty.
Programme
EY FinTech Growth Programme
Selected for the 2026 cohort.
Recognition 2026
Financial Services Review
Top Customer Engagement Financial Resilience Platform in the UK. An editorial award with no fee paid.
Recognition 2024
SME News
Winner, Business Elite Awards.
News
Recent announcements
Elifinty and AperiData partner on real-time financial data
Open banking and credit reference data, with consent, inside EliConnect and the Eli app.
Press enquiries: press@elifinty.com