Help more people out of problem debt, with less admin.
EliConnect puts the person, their adviser and the organisations they owe on one consented record. Fewer people drop out, advisers get hours back, and you can show the outcomes your funders and regulators ask for.
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What is Elifinty?
Elifinty is a UK social enterprise that builds connected infrastructure for debt advice. EliConnect gives advice organisations, housing providers, councils and creditors one shared, consented record of a person's situation, advice and progress. The free Eli app gives people a calm place to understand their money and reach a free adviser.
Why connected?
Today a person's story is retold to a creditor, then a helpline, then an adviser, and re-keyed into each system. Every handover is a chance to give up. When everyone works from the same record, with the person's consent, they only tell it once.
Millions need debt advice. Most never get it.
Demand is rising, advice capacity is not, and the rules on evidencing good outcomes are getting tighter.
One journey, from first contact to lasting change
Someone reaches out
Referred by a creditor or landlord, or signing up themselves. Every route lands on the same secure record.
A true money picture
Open banking, a statement upload or their own figures. Every line shows where it came from.
Advice, with a person deciding
Eli AI suggests options and drafts the paperwork. The adviser checks, decides and signs off.
Follow-through you can evidence
Clients see their actions, message their adviser and get reminders. You see what was read, done and achieved.
From a 25-page letter to six minutes of reading
Advice letters grew long because every rule added a paragraph. We kept every required element and changed the order. Clients see their actions first, then the plan, then the detail, then the reference material.
Each action needs a tap to say "I understand what I need to do". Advisers see what was opened, read and acknowledged, which is far stronger evidence of understanding than a posted letter.
How the tracked record worksMeasured on a partner's live blank template, October 2026, at average adult reading speed. Layer 2 keeps the full CONC 8.3.2R content.
A truer budget gets people the right help
People forget things on the phone. Connecting a bank account fills the gaps, and each figure keeps a tag showing where it came from, so advisers know what is verified and what still needs a question.
In this example, the forgotten £260 a month is the difference between being told a Debt Relief Order is not an option and qualifying for one.
Results from a 12-month pilot in inner London
Two debt advice charities and two housing associations used EliConnect with the client portal for a year. These are their figures.
EliHub pilot, Lambeth and Southwark, 2023 to 2024. Figures from the participating organisations. Results in other settings will differ.
Built for everyone around the person in debt
Debt advice and community services
Casework, client portal and funder reporting in one place, at charity prices.
HousingHousing associations
Reach tenants before arrears become a crisis, and keep money advice joined up with tenancy support.
Local governmentCouncils
Join up council tax, hardship support and advice referrals around one resident record.
CreditorsEnergy suppliers and lenders
Refer customers in difficulty into advice and keep an audit trail of what happened next.
Bidding for MaPS debt advice funding?
Community debt advice grants go live from April 2028 and April 2029. We'll help you write a strong technology and data section, and be named as your platform partner.
What partners say
"EliConnect has helped us serve more people, more efficiently. Our advisors spend less time on admin and more time making a difference."
"A platform that places client outcomes front and centre … transformational for our partner organisations and our clients."
"Their platform is exactly the kind of technology the debt advice and financial wellbeing sector needs: purposeful, data-driven, and built around the customer."
"Debt advice doesn't fail people because the advice is wrong. It fails when the process asks too much of someone who's already stretched thin. Everything we build is aimed at closing that gap."
Maysam Rizvi, CEO and co-founder
A social enterprise, on purpose
Our measure of success is people free of problem debt. That is why charity pricing sits well below commercial pricing, why we never sell personal data, and why features that help everyone are built into the platform at no extra charge.
Top Customer Engagement Financial Resilience Platform in the UK, Financial Services Review
Winner, SME News Business Elite Awards
What is Elifinty?
Elifinty is a UK social enterprise that builds connected infrastructure for debt advice. Our platform, EliConnect, puts the person, their adviser and the organisations they owe on one consented record, so fewer people drop out and advisers spend less time on admin. The Eli app helps people understand their money and reach free advice.
Who uses EliConnect?
Debt advice charities, community advice services, food banks, housing associations, councils, energy suppliers and creditors. Live clients include Rooted Finance and Hackney Food Bank.
Is Elifinty regulated by the FCA?
No. Elifinty is a technology provider and is not authorised by the FCA. Regulated debt advice is given by the organisations that use EliConnect. Open banking and credit reference data come through AperiData, which is authorised by the FCA. EliConnect is built to help those organisations meet the Consumer Duty, CONC 8 and the MaPS Standards.
How much does EliConnect cost?
Charity pricing starts at £8,000 a year (£667 a month billed annually) and commercial pricing at £25,000 a year. Eli AI is included with no usage charges. See the pricing page for every tier and an instant estimate.
How long does it take to go live?
It depends on size. Standard clients are planned for four working weeks, complex clients six to eight weeks and enterprise programmes eight to twelve weeks. The clock starts once your data and decisions are ready, not on the day you sign.
Can you help with a MaPS funding bid?
Yes. We work with advice organisations bidding for Money and Pensions Service community and national debt advice funding in 2027 and 2028, as a named technology partner. See MaPS bid partners.
See EliConnect with your own cases
A 45-minute walkthrough shaped around your service, with someone who knows debt advice. No hard sell.